The internet and individual websites around the web have become increasingly social experiences for users, particularly since the rise in popularity of social networks. With 25% of the web being run on the WordPress, a large number of plugins and widgets have been developed that can help you to ensure that you are making interaction and engagement as easy as possible for your users. Encouraging engagement is an important task, and there are multiple steps that can be taken in order to ensure that your users have an easy time interacting with one another, or interacting with your business. If you would like to increase the engagement of your readers and use WordPress as a CMS platform, please take the following plugins into account.
Facebook currently has more than 1.5 billion active users. This means that roughly 1/6th of the world’s population has and uses their Facebook account with some regularity. Allowing your users to use their Facebook account to comment on your blog posts and in various sections of your website will make the entire process easier for the user and will help you to encourage them to take part in conversations. One thing that does need to be taken into consideration is that your users will be required to share their full name when commenting, which can push some users away. But, on the whole you will see a sharp rise in comments by allowing your users to comment through their Facebook account.
One of the best ways to increase engagement on your website is to convince your users to visit multiple pages. This ensures that they are interacting with more of your content and also puts more opportunities to comment on that content smack-dab in front of them. Yet Another Related Posts plugin is easy to install and provides a range of different features that make an excellent choice for displaying similar posts at the bottom of articles and blog posts.
Twitter boasts 320 million active monthly users. That means that no matter who you are, a good portion of your audience will own and actively use their Twitter account. Easy Tweet Embed allows you to easily embed your Tweets anywhere you would like on your website, which will encourage your audience to interact with the things that you share on Twitter.
The Facebook Like Box plugin is excellent for growing your Facebook page of your business. It gives your users a simple and convenient way to “like” your page and then continually receive updates from you after clicking the button. Facebook is the largest social network in the world and establishing a presence on those websites is very much like growing an email marketing list, it allows you to continually share information with users that are interested in the products, services, or information that your business provides.
The Disqus Comment System is one of the most popular comment systems in the world today. It gives your users multiple options for posting comments on your website. It allows you to post comments in a variety of ways including:
- Through Facebook Accounts
- Through Twitter Accounts
- Disqus System Profiles
Additionally, Disqus allows you to enable threaded comments and replies, which makes it easier for your users to follow discussions when they interact through the comment section of your website. Users can be notified by email, as well as reply by email, when they are responded to.
Increasing the engagement of their users when on their website is something that all businesses should look to do. With these simple plugins, you can quickly increase the engagement opportunities of your users while encouraging them to take part in your community.