Did you know that not everyone is impressed by digital marketing? According to recent surveys, the most effective marketing campaign is a combination of digital and print because of the personal touch print brings to the table. The study found that customers tend to spend 25% more on your products/services if you are using a combination of direct mail and email marketing (or other forms of electronic marketing) which is an impressive number.
But today we won’t talk about direct mail per se; today we’ll talk about stickers and how they can completely change your marketing campaign by widening the audience and reaching people of all social levels.
Who Can Use Stickers?
The beauty of stickers is that they can be used by anyone. It doesn’t matter if you’re trying to raise awareness for a campaign targeting millions of people or you’re just a small company trying to get people to know you. Stickers will be just as effective in both cases. Even more, this type of printed material is easy to recognize all over the world so you don’t have to adapt it to any cultural differences.
The greatest part is that sticker printing is not expensive and, if the design is done right, the results can be amazing. They are easy to distribute to specific locations but also have a defined use – unsurprisingly you’d expect that the vast majority of people have used stickers at some point in their life.
What can You Promote with Stickers?
- Many companies use stickers to raise their brand’s profile. This can be achieved by sending stickers to existing or prospective customers and handing them out at conferences and industry events. Generally these types of stickers will promote your company name and logo.
- Stickers can be used to highlight product information and call out key features. This is a great idea if you want to highlight particular aspects of your product or service and draw attention to benefits that might otherwise go unnoticed or be overlooked.
- Your office and the people inside. Stickers can be used on windows, floors, laptops and tables to promote your brand further. The best part is they’re easy to remove.
Ultimately the greatest allure with stickers is that they demand attention. They say our attention spans are becoming shorter. A well-designed sticker can go a long way to differentiate your company and imprint your brand in the mind of potential customers and key influencers in your industry.
Stickers start Word of Mouths
Word of mouth is the most powerful promotion tool and stickers are a fantastic driver for this. Sadly most companies tend to think that offline social media is dead and this is why they avoid sourcing printed materials. However, recent studies show that when people talk about brands, in 90% of cases the discussion starts from an offline form of material.
So don’t make the mistake of overlooking stickers as they have a very important role to play in both offline and online campaigns when it comes to word of mouth and starting a conversation about your brand.
Stickers are Well-Received
Regardless of the type of sticker, the message, or the fact that you distribute them via mail or hand them out directly, stickers have more importance for the customer than other materials (brochures, flyers, or even business cards).
Because they have an additional use (other than passing on information), stickers are better received by the public and there’s a great chance they will move from one hand to another. By comparison, most flyers are thrown away, but stickers are usually displayed in a visible place.
Not to mention that stickers encourage brand loyalty. Customers who love your company now have the chance to show their support by displaying your bright and engaging stickers in a wide range of places. Your sticker can be a cool addition to the back of someone’s laptop or it can be stuck to someone’s lunchbox or guitar case. People love to feel special and if they feel so by supporting your business, they will be engaged. A good example of brand loyalty is Fender – they produce and sell musical instruments and their logo is extremely well known among musicians because of the famous stickers.
Overall, stickers are a fantastic way to boost your brand awareness and you shouldn’t be afraid to use them. They are simple, cost-effective, and well received in most cases.
Start off by distributing them to your existing customer base or your colleagues and go from there.
Please comment below and share the best uses of stickers.